Consumers Prepared to Pay More for Milk, Study Reveals

IRELAND - A recent study by Mintel showed that more than three in five consumers on the island of Ireland believe farmers are not being fairly paid for their milk.
calendar icon 9 August 2016
clock icon 1 minute read

The Irish Farmers Association (IFA) National Liquid Milk Chairman John Finn has said the study should encourage retailers and dairies to deliver the 40c/l annualised milk price liquid milk producers need to cover costs and pay themselves a modest wage.

“The Mintel study shows a large number of consumers on the island of Ireland would be prepared to pay 10c to 20c more for a two litre pack of milk if this went back to pay farmers more fairly.

"This suggests a level of understanding among consumers of the economic difficulties encountered by milk producers, which IFA has worked hard to convey to retailers and dairies, and which they must now take on board,” Mr Finn said.

“Dairies and retailers must now do what it takes to ensure liquid milk producers receive significantly increased premiums and payments over the next winter months to allow them cover their costs.”

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