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Global Roundtable for Sustainable Beef: McDonald's Europe Sustainability Efforts

05 November 2014

ANALYSIS - The 2014 Global Conference on Sustainable Beef (GRSB) is underway in São Paulo, Brazil, with a focus on the definition of sustainable beef as well as defining the future vision for the Global Roundtable for Sustainable Beef, reports Sarah Mikesell live from the show.

McDonald's, one of the founding members of the GRSB, had a strong global presence at the meeting. 

Keith Kenny, Head of Sustainability McDonald's Europe, shares a glimpse of McDonald's sustainability efforts and talks about McDonald's goal to source sustainable beef by 2016. Kenny also discusses where the first supply of sustainable beef could be sourced for the the European market.



Sarah Mikesell, Senior Editor

Sarah Mikesell, Senior Editor


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