19 October 2011

2 minute read

FoodBev Media’s Dairy Innovation magazine in conjunction with the International Dairy Federation (IDF)announced the winners of the 2011 IDF Dairy Innovation Awards.

This year’s awards attracted over 100 entries from 25 countries in 14 categories ranging from products, to packaging, marketing and environmental sustainability.

The judging panel selected the finalists and winners in August.

The winner of each category are as follows:

Best new cheese

La Fromagerie, from Canada, with Mini Hors-D’oeuvre

Best new butter or spread

Ljubljanske Mlekarne, from Slovenia, with MU Vita

Best new ice-cream

Nanyang Polytechnic, from Singapore, with Frozherb

Best new dairy drink

Inner Mongolia Mengniu Dairy Group, from China, with Xinyangdau Zhenyang

Best new functional dairy product

Parmalat Australia, from Australia, with Vaalia Innergy

Best newcomer brand of business

Bright Dairy & Food Co Ltd, from China, with Mosili’an

Best health education or nutri-marketing initiative

Dairy Farmers of Canada, from Canada, with the Power4Bones campaign

Best school milk campaign

Korea Dairy Committee, from South Korea, with the Milk Mentor campaign

Best environmental sustainability initiative

Inner Mongolia Mengniu Dairy Group, from China, with Mengniu sustainability programmes

Best new ingredient for dairy foods or beverages

Meiji Co Ltd, from Japan, with Meiji Cocoa Liquid Type

Best new packaging innovation for dairy foods or beverages

Ecolean AB, from Sweden, with Ecolean packaging

Best consumer TV/cinema advertisment or social networking marketing campaign

SAMPRO, from South Africa, with Consumer Education Project of Milk SA – the Cow-dealer

Best print marketing, store promotion or POS

Coolio, from Belgium, with the Coolio promotion for Friesland Campina Mona

Best generic dairy marketing campaign

SAMPRO, from South Africa, with Consumer Education Project of Milk SA – the Cow-dealer

Special Lifetime Achievement Award

MilkPEP, from the United States, with Power of Nine

TheCattleSite News Desk