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Minister To Open Dairy Event & Livestock Show

31 August 2011

UK - Agriculture Minister, Jim Paice MP will officially open the Dairy Event and Livestock Show on Tuesday 6 September, the first day of the two day event to be staged The NEC, Birmingham by its organiser, the Royal Association of British Dairy Farmers.

After his official duties, he will tour the event, meet with farmers and some of the 480 trade exhibitors, before moving to the Livestock Hall where over 300 cattle exhibits representing seven different breeds will be competing in the new National All Breed Show and the major beef breeds will be represented in the New Smithfield feature.

The Dairy Event and Livestock Show will also be welcoming delegations of international guests from over 23 countries and RABDF is optimistic that visitors, travelling to The NEC by car, train and plane from throughout the UK, will exceed last year’s 16,000 mark.

RABDF chief executive, Nick Everington comments: “Relocating the UK’s largest specialist event in 2010 to The NEC with its large, modern, easy accessed venue, repositioned it from being a good farming show to a very professional exhibition reflecting the true worth of the industry."

“All aspects of ruminant production – dairy, beef and sheep, will be covered by the exhibitors showcasing their latest technology and innovations all of which have been designed to improve the sector’s efficiency, while colour coded product zones will enable visitors to rapidly locate their areas of interest and making it easier to do business.”

Euryn Jones, national agricultural specialist at Barclays, the event’s principal sponsor adds: "Following the great success of our principal sponsorship last year, Barclays is delighted to continue our support for the Dairy Event and Livestock Show. This year we will be taking every opportunity to talk to dairy and livestock farmers about our desire to support investment in their businesses."

"In addition to our usual support for farm investment and working capital, we are setting aside an additional £100 million to support investment in renewal energy projects on farms. I would also encourage visitors to attend the RABDF Business Debates, where on both days of the event we will be offering guidance on financing farming business for expansion or renewables.”

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