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Consumers Urged To Drink Branded Milk

09 February 2011

AUSTRALIA - The Western Australian Farmers Federation (Inc.) (WAFarmers) is calling on all metropolitan and regional consumers to support local industry and purchase branded milk, butter and cream products.

The call comes after Coles chose Australia Day to announce its decision to slash the price of a two litre bottle of home brand milk to $2, an unsustainable and un-Australian move that was followed by cuts to the price of butter and cream products on February 3, 2011.

Despite Coles’ claims that they will ‘fully absorb’ the price reduction, a study conducted by Australian Dairy Farmers estimates that the reduction in milk price alone will cost Coles in excess of $30million per annum.

WAFarmers Dairy Section President, Peter Evans, said that it defies logic to believe that Coles will happily absorb this reduction to their bottom line and it seems inevitable that either consumers or dairy farmers will ultimately pay the price.

“Western Australians need to recognise the importance of a viable local dairy industry and support WA farmers and processors through the purchase of branded milk products.

“WAFarmers is encouraging consumers to express their support for the local dairy industry by completing an online submission at www.coles.com.au/Coles/Coles-Feedback.aspx.”

“Sometimes deals really are too good to be true, and in this case, the low purchase price of milk and dairy products may have hidden costs and serious repercussions for local industry and future supply of fresh milk,” concluded Mr Evans.

TheCattleSite News Desk



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