National Dairy Week Launched

UK - TV presenter Julia Bradbury turned into the Dairy Fairy yesterday to get National Dairy Week celebrations off to a sparkling start.
calendar icon 22 February 2010
clock icon 2 minute read

Julia Bradbury launches National Dairy Week.

Beaming Julia launched a nationwide Smile for Dairy Campaign as part of National Dairy Week. People across Britain are being urged to submit pictures of themselves smiling to [email protected] to demonstrate their love of dairy products.

Julia Bradbury said: “Everyone knows I’m a country girl at heart and I am delighted to wave my magic wand in National Dairy Week and become the Dairy Fairy.

“Just about every household in Britain uses milk, cheese, yogurt and we should be proud that we produce such natural and nutritious foods. It’s something many of us perhaps take for granted.”

According to recent research Britain remains second in the EU in terms of total liquid milk consumption. The 2009 consumer survey conducted by The Dairy Council shows:

  • 97 per cent of UK households consumed dairy products.
  • Fresh milk and cheese were the most consumed dairy products.
  • Of the 97 per cent of respondents who consumed dairy products 86 per cent consumed them every day.
  • Over two thirds of people think that dairy products are healthy especially as part of children’s diets.

The Smile for Dairy Campaign has been launched by The Dairy Council - which promotes the nutritional benefits of dairy products. This year The Dairy Council will be celebrating its 90th birthday during National Dairy Week.

Sandy Wilkie, Chairman of The Dairy Council, said: “National Dairy Week is a time for us all to remember just how much dairy is part of our lives. British dairy products are among the nation’s favourite foods and something to celebrate.”

Dr Judith Bryans, Director of The Dairy Council, said: “For thousands of years people have realised the nutritional benefits of dairy foods. Dairy products are natural, high quality and generally readily available and inexpensive products to buy.

“With so many varieties of dairy products available to us on the supermarket shelves these days there is a dairy product for us all whether that be semi skimmed milk, whole milk, 1% milk or skimmed milk. We have types of cheeses in abundance and a wide range of spreads and yogurts to choose from. Healthy eating is top priority for most of us, a healthy balanced diet is essential in optimising health, consuming dairy foods is one way to improve your diet and help you get the essential nutrients we all need. Just imagine a world without dairy.”

To show your support and love of dairy products Smile for Dairy and send us a picture of you smiling to [email protected].  

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