Demand For Organic Milk and Milk Products

INDIA - In view of a huge demand for organic milk in the global and Indian markets, ECOCERT is organising a national convention on organic milk and milk products in Ahmedabad on November 14, 2009.
calendar icon 5 November 2009
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Dr Selvam Daniel, managing director, ECOCERT India, a company into certification of organic food, cosmetics and textiles, said that only organic milk could put India on the global dairy export map.

ECOCERT is organising a national convention on organic milk and milk products at The Gateway Hotel Ummed in Ahmedabad.

Several eminent organic dairy and food experts will speak on the opportunities and challenges facing the India dairy industry at the convention.

“India’s exports in milk is comparably low, though it is the largest global producer of milk (105 million tonnes of milk annually),” said Dr Daniel. “This is primarily because of quality issues.”

“Only organic milk will address concerns of Indian citizens regarding the quality of milk they have been consuming,” said Dr Daniel. “Global consumption of organic milk has been increasing 20 per cent annually in view of its well-documented health benefits. In contrast, the overall milk consumption has been falling by 10 per cent annually (693 million tonnes in 2008).”

Wal-Mart is the biggest seller of certified organic milk, followed by the USA’s Horizon Organic and France’s Groupe Danone. In fact, the European Union nations as well as Norway, Switzerland, New Zealand, Japan and Canada all have banned the use and imports of hormonal milk and dairy products considering the cancer-causing ingredients in such milk.

“In view of the consumer’s increasing concerns about milk adulteration, there is a huge demand for organic milk in India,” said Dr Daniel. “According to a study done by International Competence Centre for Organic Agriculture and reputed marketing research and agribusiness consultancy genus ab, milk is among top 10 organic foods categories in demand in India.”

The market potential for milk and milk products in India was estimated at Rs 170 crore, about one-fifth of the Rs 2300 crore organic food production.

Danish scientists have said that organic milk contains more vitamin E and beta carotene. British research bodies have confirmed the presence of higher levels of Omega 3 fatty acids in organic milk.

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