Fonterra Expand Dairy in Malaysia
MALAYSIA - Fonterra have invested NZ$12 million on a plant expansion in Kuala Lumpur, Malaysia.
28 October 2009
2 minute read
Sir Henry van der Heyden, Fonterra chairman, said the investment was an “excellent example of how the Co-operative was adding value and growing earnings for New Zealand farmer-shareholders. Our operations in Malaysia are based solely on New Zealand milk, which we then further process in market to add further value.”
Fonterra earnings from the Asia/Africa Middle East (Asia/AME) region were up 19 per cent in the 2008/09 financial year (on a 12 vs 12 month basis), while revenues were up 22 per cent. Cultured dairy product sales grew 71 per cent. Sir Henry said the investment in additional capacity at Dairymas would allow Fonterra to capitalise on the fast growing, cultured dairy category in Malaysia, using dairy ingredients made from New Zealand milk.
The investment, funded from a cash flow savings programme in the Asia/AME business unit, will allow the business to produce greater volumes of its Solivite and CalciYum brands to meet in the huge growth in this dairy category.
Mark Wilson, Regional Manager Director for Fonterra Asia/Africa and Middle East said: “There is huge opportunity for Fonterra in Malaysia where, with a climate not suited to dairying, they rely upon imports to meet over 95 per cent of domestic dairy consumption”.
Mr Wilson said the cultured dairy market in Malaysia is expected to grow in double digits over the next couple of years, well beyond the 4-5 per cent annual growth of the overall dairy category.
“We have doubled the size of the market with the introduction of Fernleaf CalciYum, which is now the No. 1 yoghurt brand in Malaysia. With the site expansion, we are well positioned to continue to grow with the category.”
The Dairymas site was first opened in 1999, as a yoghurt and UHT manufacturing plant. However as of last year, the plant shifted its production focus to cultured product CalciYum, cultured milk drink Solivite and the Anlene yoghurt range. The upgrade will add a second line for cultured milk drink packing, form-fill-seal yoghurt packing and coolstore expansion.
Sir Henry said plant expansion was a great example of Fonterra’s added value strategy, which in the consumer brands business means a focus on producing high value, high margin products.
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