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UK Retailer Labels Carbon Footprint of Milk

19 August 2009

UK - Supermarket giant Tesco has become the first UK retailer to display the full carbon footprint of milk — one of the top-selling products in its stores.

From today, all Tesco own-label full-fat, semi-skimmed and skimmed milk ranges will display the carbon footprint label as part of an on-going drive to help shoppers make "green" purchasing decisions, writes Rebecca Smithers, consumer affairs correspondent, Guardian.

According to her report, from today Tesco has pledged to "footprint" 500 products by the end of the year. The new labelling will not apply to organic milk, where greenhouse gas emissions are generally much lower than for conventional milk.

The move comes alongside new research which found that 50 per cent of customers surveyed now understand the correct meaning of the term "carbon footprint", compared with only 32 per cent of people surveyed in 2008. The research also revealed that customers increasingly want to be green. Over half said they that would seek lower carbon footprint products as part of their weekly shop, compared with only 35 per cent last year.

TheCattleSite News Desk



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