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Milk Protest at Tesco HQ

26 August 2008

UK - A protest is being held outside the headquarters of the UK supermarket giant Tesco, in an attempt to increase the retailer's milk price contract.

According to Farmers Weekly Interactive, dairy farmers and industry representatives have gathered outside the headquarters of Tesco supermarket to protest over the retailer's milk price contract and its decision to slash the retail price of milk.

The online magazine reports that around 50 members of the dairy industry, led by the Farmers For Action group, protested outside the supermarket giant's offices in Cheshunt, Hertforshire,at midday on Tuesday (August).

The decision to take action came after the retailer launched its new range of Fresh'n'Low milk at £1/06 for a two-litre carton.

The move sparked a supermarket price war, with Asda launching a £1m promotion by cutting the price of two pints of fresh milk by 38% to just 50p.

The FFA, along with representatives from organisations including Dairy Farmers of Scotland and the Farmers Union of Wales, said the industry would continue a campaing against Tesco until it made changes.

TheCattleSite News Desk



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