Arla Targets UK Dominance in Organic Spreads
UK - Arla Foods is launching an organic alternative for its leading spread brand in a bid to become market leader of the burgeoning segment.
7 January 2008
1 minute read
As of this month, the company will now produce and distribute Lurpack Organic Spreadable across the country, before a possible roll out of the product further across Europe.
The company says that extending the Lurpack range, which is currently the nation's best selling butter, spreads and margarine brand, reflects the high level of potential growth for organic dairy goods in general.
The spread is made from blending organic milk with organic vegetable oils to the traditional Lurpack recipe, the company says.
Organic butters, margarine and spreads currently account for just 1.4 per cent of total UK spending in the segment, with a large proportion of these sales attributed currently to private label brands, according to Arla.
Lurpack brand manager Jessica Hardcastle believes that there is a gap in the current market for butters, spreads and margarines, which the brand can fill.
