Dairy Industry Braces For Future Challenges

UK - Health claims, sustainable production, and trade reforms are all vital challenges to be faced by the industry during the second half of 2007, according to the European Dairy Association (EDA).
calendar icon 13 September 2007
clock icon 1 minute read

As part of a review of the first half of 2007, the EDA called on companies to leverage dairy's reputation as a health food to take advantage of the demand for more nutritional products.

"In the coming year we will have to work hard to ensure that milk and milk products can be marketed as an essential part of a healthy diet," the review stated.

In a joint statement EDA secretary general Joop Kleibeuker and president Veijo Meriläinen said that the issue of health and nutrition was a particularly important area for future focus and growth.

With recent legislation regarding nutritional claims coming in place from 1 July designed to tighten the classification of a healthy diet, dairy producers will need to ensure they are meeting the legal requirements, they added.

The report adds that milk, and products derived from it, can benefit from their reputation as a healthy food rich in proteins and calcium. At the same time, the presence of saturated and trans-fats in some dairy products could have the opposite effect on the health-conscious consumer.

Source: DairyReporter
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