Whole Milk Passes UK Junk Food Test
UK - Whole milk will not be blacklisted as a product unsuitable to be advertised on children's television in the UK, the Food Standards Agency has revealed.
21 August 2007
1 minute read
The move will ensure that dairy processors will be allowed to target products containing whole milk at children, without the need for product reformulation.
The FSA made the announcement last week, after concerns were raised regarding the nutritional value of the milk. It ruled that whole milk does not constitute a high fat, salt or sugar product, and so is not "junk food".
The decision was taken following discussions between the FSA and industry associations Dairy UK and the Dairy Council, which were asked to supply product information for nutrient profiling.
Junk food is gradually being banned from being advertised during children's programmes, under an FSA drive.
When a nutrient profiling system for identifying "junk food" was first developed, the FSA had used official UK figures for the composition of whole milk, based on the sixth summary edition of The Composition of Foods, published in 2002.
