Canadian Hemp Milk Looks To Nourish US Dairy Alternative Market
US - Canadian hemp manufacturer Manitoba Harvest is counting on its new hemp milk to bring further consumer awareness to the health benefits of a seed often associated with marijuana.Hemp Bliss is the latest in the organic producer's line, which already includes: hemp oil, hemp butter, hemp protein powder and shelled hemp seed. Set to compete with dairy milk alternatives, Hemp Bliss is beige in color and is sweetened or flavored with natural and organic sources.
Manitoba Harvest is looking to compete with existing players in the $1bn dairy milk alternatives market in North America, which includes products such as soy milk, almond milk and rice milk.
"We see hemp growing as big as or bigger than the flax or soy categories in terms of functional food ingredients," Manitoba Harvest co-founder Mike Fata told NutraIngredients-USA.
With about 25 percent protein, whole hemp seed is second only to soybean in terms of complete protein content. Hemp Bliss contains 5gm of protein per serving.
Source: foodnavigator.com