New dairy initiative celebrates achievements in marketing

UK - IDF Marketing Awards, the new initiative of the International Dairy Federation, received 27 entries from 11 countries.
calendar icon 11 October 2006
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Results will be announced at the 27th International World Dairy Summit and Congress, in Shanghai, China, 18-23 October.

The 2006 IDF Marketing Awards had 3 categories: New Product Development, Nutri-Marketing, and Marketing Communication. Judging was by a panel of independent judges, who short listed 3 campaigns in each category and chose one as the winner.

“The feedback I’ve had is that the judges were impressed by the strategic thinking behind the campaigns, and most of all by their effectiveness, especially those that have been short listed. ”, commented Jim Begg, President of the International Dairy Federation.

Source: farminguk.com

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