Encouraging Growth For Organic Dairy Sector
UK - Growth in the organic dairy sector accelerated over the past couple of months, despite the recession, according to new figures.
29 July 2009
1 minute read
The TNS data showed that retail sales of organic milk increased by 4.5 per cent and 10.5 per cent during the past two four-weekly periods, reports FarmersWeeklyInteractive. In total, that meant consumers had bought more than 2m extra organic pints compared with this time last year.
"These figures are very encouraging, and are further evidence of the resilience of the organic milk market," Richard Hampton, sales and marketing director for the Organic Milk Suppliers Cooperative, told FarmersWeeklyInteractive.
"However, we can't be complacent, and with retail promotions supporting some of this new growth and our marketing investment about to launch, we hope to sustain this encouraging trend."
According to FarmersWeeklyInteractive, last week Tesco announced that sales of its organic, premium and ethical food ranges had increased, largely on the back of successful promotional campaigns, such as "buy one get any other free".
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