Dairy Farmers of America's Trailer Tracking Solution

US - Dairy Farmers of America (DFA) Southwest Area Council has chosen to implement a SmartFleet GPS trailer tracking system. SmartFleet is being deployed on an initial 100 trailers in the DFA fleet that deliver bulk milk product across five states in the southwestern U.S.
calendar icon 9 February 2009
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DFA's key business objective in using the SmartFleet trailer tracking system is to enhance the efficiency of their supply chain to ensure that dairy products are delivered in an expeditious, cost-effective way on behalf of their members.

"We estimate that SmartFleet will help us save $750,000 a year in transportation related costs through better utilization of assets," said Jim Lee, General Manager of DFA's Southwest Area Council.

"We chose SmartFleet for its ease of implementation and broad range of functionality. It provides us with the visibility we need, through tracking and reports, to measurably improve the delivery of our dairy products," commented Lee. "SmartFleet also provides us with the tools we need to strengthen security and reduce our carbon footprint - two important benefits that enhance our role as stewards of the food supply chain."

The real-time fleet tracking technology also provides DFA with visibility into the detention time of their trailers at destination, which enables them to more effectively monitor and manage detention costs. Each time a trailer arrives or departs a "landmark" (a digital geo-fence around an area like a customer's yard) DFA's fleet managers receive actionable data through automatic notifications.

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