Nestle Develops New Partnership in Morocco08 May 2012
MOROCCO - Nestlé is building on its commitment to help support the development of the global dairy industry with a new partnership in Morocco.
The collaboration with the local authorities in the Moroccan region of Doukkala-Abda aims to increase milk production, improve the quality of fresh milk and encourage the development of the dairy industry throughout the private sector.
The Doukkala-Abda region currently produces 22 per cent of the milk in Morocco, sourcing over 340 million litres a year.
Nestlé’s partnership with the Agency for Agricultural Development and the Regional Office of Agriculture seeks to increase the company’s own milk collection in the region by 10 per cent by 2014.
Nestlé will invest more than CHF 5.3 million (50 million Moroccan Dirham) over the next three years.
It will help more than 10,000 farmers by providing training and expertise in milk supply, technical equipment, management and finance.
“This partnership will expand our dairy operations in the country,” said David Saudan, Chief Executive Officer of Nestlé Morocco.
“Our investment aims to encourage the growth of the dairy sector and help us to continue to deepen our engagement with farmers and their communities,” he added.
Nestlé began its operations in the Moroccan dairy sector in 1992. That year, the company opened a milk factory in the city of El-Jadida to produce powdered milk brand Nido.
Today Nestlé sources about 73 million litres of fresh milk from over 16,000 dairy farmers in the country.
TheCattleSite News Desk