Australia Forecast an Organic Future

AUSTRALIA - From delectable dairy to chemical free meat, IBISWorld market researchers have predicted Australians will turn towards organic and biodynamic with renewed energy in the years ahead.

13 January 2009

2 minute read

Oceania

Organic yoghurt has been highlighted as a hot opportunity, with organic dairy overall tipped to be a popular purchase.

Speciality and organic cheeses will also move up the ‘future favourites’ list.

Robert Watson from Mungalli Creek biodynamic dairy in Millaa Millaa (Qld) says demand for organic/ biodynamic dairy on the basis of quality and taste is growing strong.

“People are learning to pay more for a higher quality product for a number of reasons – not only because it’s organic, but because it’s local, it’s healthy, it tastes great and it’s environmentally focused.”

Organic red meat is also primed to tempt tastebuds. Organic meat producers are expected to invest further this year in their marketing to distinguish products from conventional competition by meat quality and characteristics.

“We’re embracing technology to assist in the delivery of high quality, certified lamb to the consumer,” says Justin McClure, large organic meat producer near Tilpa (NSW).

“The Rangelands lends itself to organic production. Low stocking densities (animals are not kept in over-crowded conditions) are working in tandem with our management to deliver a quality organic product.”

Organic and free range eggs are expected to expand their private label share – possibly reducing the price of non-caged eggs through increased competition. Organic poultry is also more likely to be spotted in-store, as consumers look for leaner, healthier products.

“People are becoming more willing to pay a premium for a higher quality organic bird, most often on the basis of health considerations,” says Clive Wylie, organic poultry producer from Inglewood Farm (Qld).

“Organic birds are well exercised and fed nutritionally, and that leads to leaner, more flavoursome chicken products.”

Marketers predict a healthy niche ahead for products which cater to the needs of a growing number of consumers who read labels, and are conscientious about the environment and their well being.

It’s further proof Australians will take this year’s chemical free shopping resolution to the counter.