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Amul Stays Out of NDDB’s Milk-fortification Programme

20 August 2019

INDIA - The ambitious milk-fortification programme of the National Dairy Development Board (NDDB) is seen facing dissent on its home ground.

The Anand-headquartered apex dairy institution has encountered resistance to its proposal from its neighbour and India’s largest dairy player, Amul.

Aimed at addressing the Vitamin A and D deficiencies in India through a collaborative initiative of the World Bank, Tata Trusts and NDDB, the initiative looks at large-scale fortification of milk with Vitamin A and D.

To this, the Gujarat Cooperative Milk Marketing Federation (GCMMF), which sells the Amul brand of milk products, has raised an objection and refused to join the NDDB mission to address Vitamin A and D deficiency.

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Source: The Hindu Business Line

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