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Mugabe Dairy Firm Sings Blues

07 May 2019

ZIMBABWE - Alpha Omega Dairy, a company owned by former President Robert Mugabe, is singing the blues with operations at below capacity and low uptake of its products in the market.

The former Zanu PF strongman was pushed out by the military and his party to resign from the presidency in 2017 after 37 years in power.

The company’s southern region sales executive Cassim Asani told NewsDay that the uptake of their products in supermarkets was very low.

"Business for the first quarter of this year was not as it was last year. On our side, we are pushing as a company because we want to be viable, we are producing the products but the rate of uptake in supermarkets is very low because the majority of the people do not have enough buying power," Mr Asani said.

"So from our market research and market intelligence, we have discovered that people want to buy products but they are not buying or buying limited quantities."

Mr Asani said schools which used to be their top customers for dairy products like yoghurt and ice creams had altered their diets because of the economic hardships.

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Source: NewsDay

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