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Dairy Queen to Double in Size

21 January 2019

THAILAND - Minor DQ Ltd, the franchisee of Dairy Queen in Thailand, aims to double its sales growth and business size over the next 3-5 years.

According to general manager Nakarintr Thamhatai, the company plans to double the number of owned and franchised Dairy Queens to 1,000 branches and increase sales to 4.8 billion baht by 2023.

To achieve the plan, the company will open at least 40 Dairy Queen stores nationwide this year, half of which will be under the company's own investment and the rest on a franchise basis.

Mr Nakarintr declined to disclose the investment value of this year's expansion, saying only that the number of Dairy Queen stores would rise to 540 by the end of 2019.

There are 500 Dairy Queen stores nationwide, up from 434 stores in 2017. The chain has a presence in every province except Uthai Thani and Narathiwat.

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Source: Bangkok Post

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