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Land O'Lakes SUSTAIN Debuts First-of-its-kind Digital Platform

25 September 2018

US - Land O’Lakes SUSTAIN yesterday announced its plan to roll out the Truterra™ Insights Engine, an interactive on-farm digital platform that will help farmers advance their stewardship goals and return-on-investment in real time, acre-by-acre and help food companies measure sustainability progress.

The platform will be available this year as the core tool under the new Truterra brand. The full suite of the Truterra offering aims to advance the agricultural industry’s ability to enable conservation at scale across a variety of crops, commodities and commitments.

"Truterra holds tremendous potential to harness stewardship to drive value by providing data-driven insights from farm-to-fork," said Matt Carstens, senior vice president of Land O’Lakes SUSTAIN. "Using the Truterra Insights Engine, farmers and food companies will have the ability to establish and report clear metrics, create customized stewardship strategies that meet farmers where they are in their sustainability journey, and use a common language for on-farm stewardship that holds meaning and value. It’s a major step forward in supporting food system sustainability that starts on the farm."

One of the biggest challenges in understanding and enhancing the sustainability of the food system remains a lack of comprehensive tools that can quantify economic and environmental benefits for farmers to identify farm management options. The Truterra Insights Engine, along with other technology services and tools under the new Truterra suite of offerings, will help to fill this need by providing tangible conservation options and benefits customized to every business.

The Truterra Insights Engine leverages agronomic expertise and technical capabilities from a variety of contributors to enhance the value of stewardship across the supply chain. Such collaborations include USDA’s Natural Resources Conservation Service and integration of the sustainability metrics of Field to Market’s Fieldprint® Platform. The Insights Engine even ties into major private-sector commitments such as Walmart’s Project Gigaton.

For farmers and agricultural retailers, the Truterra Insights Engine will utilize soil, weather, economic, and farm management data to create customized reports showcasing the potential impacts of various stewardship practices -- providing field-by-field insights, tracking against both economic performance and conservation practices. Together, the economic and environmental results will facilitate the long-term productivity and success of our farmers and food system.

A key differentiator for this platform from other data tools is its design to be of value for farmers first and foremost. It was created by a farmer-owned cooperative, to be used by farmers, agricultural retailers, and agricultural experts to improve on-farm economic and natural resource stewardship. The benefits of the platform span the food value chain, but it was built to start with the farmer and deliver value back to the farm.

Importantly, the Truterra Insights Engine will measure and track stewardship progress over time. In addition to helping farmers make the right choices for their business, these expanded metrics will help food companies achieve their sustainability goals -- leading the industry toward a more sustainable food system.

You can learn more about Truterra and see the Truterra Insights Engine in action by clicking here.

TheCattleSite News Desk

Top image via Shutterstock



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