UK - Supermarket chain Tesco has unveiled a new 'Fair For Farmers Guarantee' on all of its fresh milk, aiming to improve transparency and show consumers their efforts to promote sustainable dairy business.
Tesco sources all of its fresh milk from the 600 British farmers who make up the Tesco Sustainable Dairy Group (TSDG), which ensures farmers are paid a price which is above the cost of production.
The Fair For Farmers Guarantee explains how every pint of milk sold at Tesco is 100 per cent British and provides customers with information on the fair price Tesco pays to all of its dairy farmers.
Matt Simister, Commercial Director for Fresh Food at Tesco, said: “Since we founded the Tesco Sustainable Dairy Group (TSDG) in 2007, we’ve been working in partnership with our farmers to ensure they have a sustainable long term future.
“When customers buy our milk they want to know our farmers are fairly treated and their cows are well cared for, so we’ve introduced the Fair For Farmers Guarantee on all our milk to give them peace of mind that they’re supporting British farmers with every pint of milk they buy."
The guarantee explains to consumers that even though milk prices fluctuate in shops, farm gate prices for the TSDG are set every three months to provide a more stable income, and are always above the cost of production.
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