UK - All UK dairy farms will receive one complimentary ticket to the Livestock Event this summer.
The leading industry event boasts over 450 trade stands this year on 8 and 9 July in Birmingham at the NEC.
Royal Association of British Dairy Farmers (RABDF) chairman, Ian Macalpine said the gesture is to provide every UK dairy farm with an opportunity to tap into products, new ideas and advice to keep their business on track.
“We are acutely aware that dairy farmers are experiencing extraordinarily difficult times, consequently to help out, event organiser, the Royal Association of British Dairy Farmers has agreed this gesture to provide every UK dairy farm with the opportunity to attend free of charge," said Mr Macalpine.
“There will also be the opportunity to purchase additional tickets for partners and herdsmen at a favourably reduced rate.”
DairyCo's Duncan Pullar said the show can help farms progress and become more profitable.
He said: “Dairy farming is a cornerstone of the show and in these times of volatile markets, it remains important for all dairy producers to access relevant information and take an opportunity, away from the farm, to share-in ideas and developments"
TheCattleSite News Desk