How Do We Get Consumers Buying British Dairy Products?19 February 2015
ANALYSIS – Dairy farmers took to the streets of Middlesbrough and Sheffield this week as part of a National Farmers Union campaign to ignite domestic demand for British value-added dairy products.
Samples of cheese, yoghurt and ice cream were available for shoppers on Fargate, Sheffield, today under the banner “Every Pint is Precious”, with the intention of helping boost domestic demand.
For NFU communications adviser, Rachel Gillbanks, the two day roadshow, which started in Middlesbrough yesterday, has been a success, with a “favourable” response from the public.
She said a lot media interest had been generated.
“I think this sort of engagement gives farmers a boost,” said Mrs Gillbanks. “Farmers go back home feeling a little bit better. While youngsters are having a go at milking our wooden cow, we can engage with parents about what British dairy farming offers.”
NFU county adviser, Chris Dickinson, welcomed the positive response the public had shown to the NFU’s efforts to champion British demand as part of building domestic markets.
He admitted that world market volatility will continue to impact British farming but underlined the value of healthy domestic demand as insulation for segments of the industry.
A World Issue
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