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Merck Animal Health Launches ‘Creating Connections’ to Improve Cattle Well-Being

14 November 2014

MSD Animal Health - NYSE:MRK

GLOBAL - Merck Animal Health (known as MSD Animal Health outside the USA and Canada) today announced the launch of Creating Connections, a new program designed to help producers better understand cattle behavior and use that knowledge to employ strategies that can reduce stress, improve reproduction and foster stronger immune responses.

 Since calmer cattle are easier to examine, diagnose, treat and move, the techniques shared through Creating Connections will help make it easier for producers to improve the health of their herds.

“At Merck Animal Health, we are committed to improving animal well-being and contributing to the ongoing success of our customers,” said Paulo Loureiro, D.V.M, Merck Animal Health.

“We are proud to launch Creating Connections, a program that advances the health of cattle and creates value for our customers.”

The program will launch with a series of videos explaining how common cattle behavioural cues can be interpreted to understand their comfort and well-being.

The video series will be followed by additional resources, including learning modules and training seminars, in the coming months.

“The behavior of cattle – how they interact with each other and with people – can be shaped by positive interactions with caregivers, and tell us a tremendous amount about how cattle are feeling,” said Tom Noffsinger, D.V.M., a consulting feedyard veterinarian well known for his work on low-stress cattle handling practices.

“Creating Connections is a valuable tool to help producers all over the world improve herd health, as well as contribute to a safe environment for cattle and their handlers.”

Further Information

To learn more about Creating Connections, ask your Merck Animal Health representative or visit

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