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Gujarat Milk Federation Output Up 32 Per Cent During Last Year

29 April 2014

INDIA - India’s largest milk cooperative society, Gujarat Cooperative Milk Marketing Federation (GCMMF), popularly known as Amul brand has recorded a 32 per cent increase in sales turnover at $3.04 billion during 2013-14 fiscal year.

During the same period last year, sales turnover was recorded at $2.26 billion, GCMMF said in a statement.

The company said that this is the highest rate of growth registered by the federation since its inception in 1973 and has planned to achieve a sales turnover of $4.93 billion by 2019-20.

“We have achieved volume sales growth in all product categories. Pouch milk which contributes around 45 per cent of the sales turnover has shown volume growth in double digits,” R S Sodhi, managing director, GCMMF, said.

During the period, the company saw a triple growth in exported milk and milk products $86.29 million in 2013-14, as against $23 million Rs 140 crore in 2012-13,” Sodhi added.

The federation which is growing at a rate of 20 per cent for the past five years has been continuously increasing milk procurement and expanding to new markets with launch of new products.

It has also started six new branches in India in 2013-14 and has ranked among the top 15 dairy companies in world in terms of milk processing.

With the strength of 3.5 million people spread across 17,000 villages of Gujarat state, it procures 15 million liters of milk per day and has a milk processing capacity of 23 million litres per day.

In order to meet the milk and milk product demand in major metros of India, GCMMF’s member unions have started creating their own milk processing plants in such states as Haryana, Uttar Pradesh, Maharashtra, Madhya Pradesh and Rajasthan.

The federation’s member unions have also started milk procurement from other states, so that milk producer members of these states also benefit from the Amul Model.

Amul currently has distribution footprint at 1200 new geographical markets with addition of 306 new distributors, 65 new Super-stockists and 900 new sub-stockists. It plans to further expand its distribution reach to 700 new markets with addition of more distributors and Super-stockists.

GCMMF also plans to increase Amul Parlor network to 10,000 within next 2 years.

Jagdish Kumar

TheCattleSite News Desk



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