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Government Milk Promotion Scheme Underway

12 June 2013

SPAIN – A range of promotional activities will be held across the country this week as part of the Ministry of Agriculture’s ‘I like Milk’ scheme, a project to champion dairy products as a healthy food.

Between June 10 and 15 the scheme will include promotional activities in supermarkets and a social media campaign on twitter. The slogan for the week is 'I Like Milk or  '# MeGustaLaLeche'.

Largely aimed at increasing consumption in children and young people, the promotions will include showing videos of how dairy farms operate and a gigantic collage of why children like milk.

A Cheese tasting workshop has already taken place on Monday and Tuesday saw 100 children and young teenagers assemble to discuss the importance of dairy products in a balanced lifestyle.

The events will conclude on Friday with a giant collage being produced in Madrid’s Calloa square to be followed by a supermarket drive on Saturday in a public information giving exercise to targeted at all ages.

TheCattleSite News Desk

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