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American Agriculture Gets Super Bowl Boost

12 February 2013

ANALYSIS - All of American agriculture has been a buzz about the third-most viewed TV commercial that aired during the 2013 Super Bowl football game - Dodge Ram's tribute to American agriculture depicting the 24-hour-a-day job that is farming, writes Sarah Mikesell, TheCropSite senior editor.

The late American radio legend Paul Harvey, provided the audio saying "On the eighth day, God said he needed a care-taker, so God created a farmer." The imagery depicts the history of farming up through the current age of larger, high-tech family farms.

Along with raising awareness of the Dodge Ram and American agriculture, the ad will benefit the National FFA Organization, which will receive a donation for each download or share of the ad. The goal is to raise $1 million for the FFA.

To-date, the ad has collected just under 10.5 million YouTube viewings. To view the commercial, click here.

Dodge partnered with Case IH and the National FFA Organization in creating the video.

TheCattleSite News Desk

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