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Dairy Products to Receive Promotion Boost

28 December 2012

Consumers are being told to consume more milk and dairy products after a meeting of the Agrarian Policy and food ministry decided milk products were to be marketed with an advertising programme headed by the slogan 'three milk products a day’.

Proposed by the ‘Ukranian Agribusiness Club’ to a corporate audience of "Danone Ukraine", "Wimm-Bill -Dann Ukraine "," Milkiland Ukraine "and other milk business the programme is hoped to increase dairy demand and boost the dairy sector.

The scheme is mapped out over a five year period and is expected to increase the health of Ukrainian citizens.

TheCattleSite News Desk

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