Dairy Products to Receive Promotion Boost28 December 2012
Consumers are being told to consume more milk and dairy products after a meeting of the Agrarian Policy and food ministry decided milk products were to be marketed with an advertising programme headed by the slogan 'three milk products a day’.
Proposed by the ‘Ukranian Agribusiness Club’ to a corporate audience of "Danone Ukraine", "Wimm-Bill -Dann Ukraine "," Milkiland Ukraine "and other milk business the programme is hoped to increase dairy demand and boost the dairy sector.
The scheme is mapped out over a five year period and is expected to increase the health of Ukrainian citizens.
TheCattleSite News Desk