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World Milk Day Celebrated in Bahrain

23 June 2009

UAE - Tetra Pak Arabia, a leading food processing and packaging company, organised a World Milk Day event on 19 June 2009 at the Seef Mall in Bahrain.

Aimed at raising awareness about the importance of milk protected in long-life carton packages, the event was open to children and families, all of whom participated in a range of activities such as drinking milk contest, milk life cycle, farm talent show, cow T-shirt relay and a variety of interactive games all centred on the topic of healthy and nutritious milk. During the day, free samples of Awal Dairy's flavoured and plain, long-life milk in Tetra Pak cartons were distributed and enjoyed thoroughly by children and parents alike.

Jose Maria Hernandez, Liquid Dairy Products Category Manager, Tetra Pak Arabia, said: "This is the second year Tetra Pak Arabia has organised an event for World Milk Day in Bahrain.

"At Tetra Pak, we believe it is our responsibility to raise awareness about the importance of drinking milk. World Milk Day has helped us do just that by giving the opportunity to educate children and parents through interactive and educational activities." This event is part of Tetra Pak Arabia's ongoing drive to raise awareness about the health benefits of packaged milk products in the region. Through the last few years, the company has organised World Milk Days events in Kuwait, KSA, UAE and Yemen.

"Programmes like World Milk Day reiterate our commitment to becoming an active and socially responsible player in the community. It is important for children and parents today to learn the importance of consuming milk and its health benefits," said Samad Al Khaja, General Manager, Awal Dairy.

Taking place on the 1 June every year, the World Milk Day is promoted by Food & Agricultural Organisation of the United Nations (FAO).

TheCattleSite News Desk



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