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M&S Open Welfare Friendly Outlet for Male Dairy

04 July 2008

UK - British supermarket, Marks and Spencers, has launched the widest range of high-welfare British veal products on the high street. This initiative, backed my animal welfare organisations, will provide a much needed retail outlet for hundreds of otherwise shot or exported dairy calves each year.

According to the Farmers Guardian the new range has received the backing of the RSPCA and Compassion in World Farming as a welfare-friendly alternative.

The veal will be produced exclusively for M&S by the Smith family, who run a dairy farm in Scotland, and already supply milk to M&S as part of the retailers Milk Pledge Scheme.

Steven Esom, director of food at Marks & Spencer told Farmers Guardian: “High animal welfare is at the heart of our business which is why we have taken the lead in introducing the largest range of British veal available on the high street.

“Not only does selling British veal guarantee a high-welfare product for our customers, it is also a delicious range that we hope they will enjoy.”

The scheme builds on the work of the industry group Beyond Calf Exports Stakeholders Forum, which has seen retailers, animal welfare charities, politicians and industry leaders work to find a viable outlet for male dairy calves in the UK.

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